You are using an outdated browser. Please upgrade your browser to improve your experience.
BACK TO TOP _
We are Appartement 103.
A branding & packaging design agency
driven by a blend of enthusiasm, creativity
and a strong sense of responsibility.
We are Appartement 103.
A branding & packaging design agency driven by a blend of enthusiasm, creativity and a strong sense of responsibility.

WE CALL IT
COMMITTED DESIGN

WE CALL IT
COMMITTED DESIGN

0
MENU

BOTRAN COBRE

New product development
Distilled from a micro-distillery in Botran facilities, this spiced rum comes from copper pot stills which enhance its craft credentials. The design boasts a subtle mix of illustrations and typographies that guide consumers through the backstage of the distillation process.
Read the full story
BOTRAN COBRE
New product development


Industrias Licoreras de Guatemala has partnered with our team to create the brand identity and packaging design of a new premium spiced rum from Botran family, following market trends and indicators of growing interest in this sub-category.

After visiting Botran's distillery facilities in Guatemala, our team discovered Botran Cobre in its heart: a micro-distillery made of tiny traditional pot stills and crafted savoir-faire. As part of this inspiring journey into Botran's world, we had the privilege of spending time with the master distiller, who passionately shared all her knowledge of the product, allowing us to capture the essence and true story of making such refined spiced rum.

Every single element was meticulously designed with relentless attention to detail, creating a fascinating intertwine of illustrations and typographies that conveys the elegance and complexity of the distilling process, as well as illustrating the infusion of the natural spices that compose the product. Featuring high contrast through a dark background and shiny copper foil, the design pays tribute to the traditional pot still with a mesh between craft and modernity codes, increasing visual impact and category disruption. 
Brand identity
Packaging
Close the full story
“Working alongside Appartement 103 was a breath of fresh air.
They understood the brief perfectly and presented work full of style with impressive creativity, perfectly matching the craftsmanship and history behind our product.”
Luis Archila Matta - Global brand manager - Industrias Licoreras de Guatemala