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We are Appartement 103.
A branding & packaging design agency
driven by a blend of enthusiasm, creativity
and a strong sense of responsibility.
We are Appartement 103.
A branding & packaging design agency driven by a blend of enthusiasm, creativity and a strong sense of responsibility.

WE CALL IT
COMMITTED DESIGN

WE CALL IT
COMMITTED DESIGN

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CHÂTEAU DE PAMPELONNE

Brand redesign & NPD
Immersing ourselves into the world of classic Rosé from south of France, Château de Pampelonne offers consumers the ultimate art de Vivre à la Provençal. A symbol of elegance, quality and pleasure that such an icon has been conveying for over 200 years.
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CHÂTEAU DE PAMPELONNE
Brand redesign & NPD


Château Pampelonne is one of the most iconic Rosé brands from Provence sold across all five continents.
In order to increase its leadership and appeal to new consumers, the family selected our team to upgrade the brand image but also to develop a new premium SKU: Chateau Pampelonne Legende, a tribute to two hundred years of history.

How to express the most deep-rooted tradition and know-how, while being relevant to such a dynamic, vibrant and extremely design-led and innovative market?
We found the answer by digging deep into the brand routes, its values and commitment to sustainability. Using pure white cottony papers that convey naturality, we created brand desire through consumers' tactile experience expressed by a play of blind embossed graphic elements such as the towers and the Chateau. Through the use of this printing technique, we managed to create a powerful communication tool that became the most recognisable asset of the brand on shelves.

Overall, the new Château Pampelonne presentation and its premium expression are simply beautiful, conveying the purest expression of the terroir. They elegantly ensure the brand's evolution and its step into a new era, led by honesty, transparency and respect.
Namming
Branding
Packaging
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“Appartement 103 has perfectly understood our needs to rebrand and create a new super premium rosé.
A booming product from our portfolio that has become a strong success after only two months!”
Stéphanie Cottreau - Marketing director
Les Maîtres Vignerons de la Presqu’île de St-Tropez