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We are Appartement 103.
A branding & packaging design agency
driven by a blend of enthusiasm, creativity
and a strong sense of responsibility.
We are Appartement 103.
A branding & packaging design agency driven by a blend of enthusiasm, creativity and a strong sense of responsibility.

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COMMITTED DESIGN

WE CALL IT
COMMITTED DESIGN

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HENNESSY

Chinese New Year edition
The Maison Hennessy celebrates the Chinese new year 2020 with the international contemporary artist Zhang Huan, to create an art piece that marked the festivities through an eye-catching traveller's exclusive limited edition in Asia.
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HENNESSY
Chinese new year edition


The leading Cognac house invited one of the most influential contemporary Chinese artists to express his vision of the brand.
Following Zhang Huan's visit in Cognac where he discovered and understood the process of making Hennessy, the artist created a monumental work of art that he called "Eaux-de-vie". 
Hennessy's Eaux-de-vie, which are at the heart of the house savoir-faire, were reinterpreted by Zhang Huan as individual colourful cellules that, combined together, are creating a vibrant pattern full of life.

From Hennessy Classivm, VS, VSOP, James & XO, our team translated the artist vision onto an outstanding range of packagings. 
Each SKU had its own personality, using different pattern croppings, graphical elements and printing finishing to elevate the premiumisation across the range. However, it is only when all packagings are put next to one other, that the whole art piece reveals itself and express the fullness of its magic.
Graphic design collaboration
Packaging
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“Appartement 103 perfectly lead our Chinese New Year 2020 edition. Their reactivity, brief understanding, strong creativity and dexterity were essential for this project that was achieved within a very tight timing.”
Loys Vallon de Testa - Senior International Brand Manager - Hennessy