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We are Appartement 103.
A branding & packaging design agency
driven by a blend of enthusiasm, creativity
and a strong sense of responsibility.
We are Appartement 103.
A branding & packaging design agency driven by a blend of enthusiasm, creativity and a strong sense of responsibility.

WE CALL IT
COMMITTED DESIGN

WE CALL IT
COMMITTED DESIGN

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LAURENT MIQUEL

Brand redesign
From father to son, harvest after harvest, Pere et Fils represents eight generations of winemaking tradition in the Miquel family from Languedoc. This trustworthy story became the starting point of our rejuvenation work, injecting elegance and sophistication to the brand.
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LAURENT MIQUEL
Père et Fils redesign


Part of Laurent Miquel wines, Père et Fils pays tribute to eight generations of the Miquel family that have worked the vines of their estate located in the high Languedoc hills.
From father to son, harvest after harvest, they have deepened their knowledge of the vines and have learned to work in harmony with nature.
Our team had the privilege to rejuvenate this iconic French brand by perfectly balancing the brand's heritage with style, elegance and modernity, staging it for future growth.

Aiming to achieve an evolutionary redesign status, Appartement 103 analysed and retained the key brand equities. The main graphic design elements were preserved while making sure that every single aspect of the label was thoroughly revamped and refined to the highest standards.
The vine illustration has been redrawn and printed with elegant blind embossed finishing, featuring the roots to empower the story of Laurent Miquel's ancestries. The brand name typeface has been entirely redrawn and emphasised more prominently on the label for a more contemporary look, bolder impact, while still keeping its traditional cues.
Last but not least, a crest has been designed and integrated to the label as a family signature, conveying provenance and expertise.

The overall design is contemporary while conveying authenticity with a natural colour palette used across all variants, a true homage to the family passion of sharing their wines with the world.
Brand identity
Packaging
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“Appartment 103 did a great job of interpreting the brief and providing a couple of different options which really got us excited. They are great at coming up with totally new ideas or just freshening up an existing design. We would recommend their services and hope to collaborate again soon.”
Neasa Miquel - Owner - Laurent Miquel