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We are Appartement 103.
A branding & packaging design agency
driven by a blend of enthusiasm, creativity
and a strong sense of responsibility.
We are Appartement 103.
A branding & packaging design agency driven by a blend of enthusiasm, creativity and a strong sense of responsibility.

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COMMITTED DESIGN

WE CALL IT
COMMITTED DESIGN

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STARAPRAGA

Brand redesign
Suffering from an outdated image, Starapraga beer needed to refresh its identity while reinforcing its positioning in the premium segment, adding character and boldness to this Azerbaijani national icon.
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STARAPRAGA
Brand redesign


Owned by Azerbaijani group Baki-Praqa, Starapraga beer was a national icon suffering from an outdated image and losing its appeal in the local premium market.

With the need to refresh and reinforce the brand equity, our team was asked to entirely revamp its image, developing a more modern and masculine presentation while remaining faithful to the brand's deep-rooted identity.

Conveying taste and origin at the core of our work, the new design presentation stands out on store shelves through an assertive graphic identity as well as a confident bottle shape, which are both novel and iconic. The lines defining the shoulders of the bottle were raised, and the foot was given a more robust appearance, accentuating its modern, masculine and confident character. Every single aspect of the label was revamped, from a modernised cut-out shape to a bolder brand panel, brand icon and colours combination.
Structural design
Brand identity
Packaging
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