HENNESSY V.S. X NAS
Artist Edition
It was an honor to collaborate with Hennessy and the renowned rapper and artist NAS on a striking limited edition, celebrating Hip-Hop's 50th anniversary. The offering pays homage to hip-hop's cultural impact, seamlessly blending printing innovation and storytelling to honor its enduring influence on the world.
Read the full story
Hennessy V.S. X NAS
Artist Edition
The Hennessy-VS limited edition, created with rapper-and-artist NAS for Hip-Hop's 50th anniversary, is a tribute to the genre's rich history. The project artfully converts Nas's "Love Letter to Hip Hop" into a visually striking cognac bottle representing innovative design, sophisticated printing techniques, and cultural storytelling.
This bottle serves as a canvas, illustrating a detailed tapestry of hip-hop's evolution and Nas's personal homage. It skillfully layers vibrant imagery of the Bronx, where hip-hop was born, with elements of Nas's unique-handwriting, adding a layer of narrative depth. A standout feature is the use of vibrant orange graffiti elements, which not only introduce a burst of color but also symbolize the genre's dynamic-energy and enduring-resilience. Our team cleverly designed the HenNASsy logo, the pinnacle visual representation of blending Hennessy with Hip-Hop.
Advanced printing techniques like embossing and foil-stamping add layers of depth and a touch-of-luxury, making the design's key elements pop with a tangible-richness.
This design's appeal transcends its aesthetic beauty, narrating hip-hop's journey through a sophisticated and artistic lens. This collaboration between Hennessy and Nas celebrates the past, present, and future of this culture-defining genre, honouring those who shaped an art form and the global impact of Hip-hop.
Artist Edition
The Hennessy-VS limited edition, created with rapper-and-artist NAS for Hip-Hop's 50th anniversary, is a tribute to the genre's rich history. The project artfully converts Nas's "Love Letter to Hip Hop" into a visually striking cognac bottle representing innovative design, sophisticated printing techniques, and cultural storytelling.
This bottle serves as a canvas, illustrating a detailed tapestry of hip-hop's evolution and Nas's personal homage. It skillfully layers vibrant imagery of the Bronx, where hip-hop was born, with elements of Nas's unique-handwriting, adding a layer of narrative depth. A standout feature is the use of vibrant orange graffiti elements, which not only introduce a burst of color but also symbolize the genre's dynamic-energy and enduring-resilience. Our team cleverly designed the HenNASsy logo, the pinnacle visual representation of blending Hennessy with Hip-Hop.
Advanced printing techniques like embossing and foil-stamping add layers of depth and a touch-of-luxury, making the design's key elements pop with a tangible-richness.
This design's appeal transcends its aesthetic beauty, narrating hip-hop's journey through a sophisticated and artistic lens. This collaboration between Hennessy and Nas celebrates the past, present, and future of this culture-defining genre, honouring those who shaped an art form and the global impact of Hip-hop.
Graphic Design
Packaging
BrandBook
Close the full story
