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We are Appartement 103.
A branding & packaging design agency
driven by a blend of enthusiasm, creativity
and a strong sense of responsibility.
We are Appartement 103.
A branding & packaging design agency driven by a blend of enthusiasm, creativity and a strong sense of responsibility.

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COMMITTED DESIGN

WE CALL IT
COMMITTED DESIGN

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HENNESSY X NBA 75th ANNIVERSARY

Limited edition
Hennessy celebrated NBA’s 75th Anniversary with a unique leather trunk and bottles gifted to the 75 greatest players of all-time.
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HENNESSY X NBA 75th ANNIVERSARY
Limited edition

We were commissioned to create a unique-offer, including decorated bottles and coffret to celebrate the NBA’s 75th Anniversary. This project's objective aimed to raise a glass for those who transcended the sport and inspire the icons of tomorrow.

The ebony leather-trunk holds 3 of Hennessy's finest signature-styles, V.S,-V.S.O.P-and-XO. Aware that all 75 greatest players would be gifted this work from Hennessy really boosted our creativity.

The trunk features a premium-leather exterior, with the grain conveying the basketball’s texture, representing a nod to the partnership with the NBA. The interior features a microfiber-cloth, injecting premiumness into the overall-design while protecting the precious bottles inside.
The trunk is locked by a gold metal-plate with the Hennessy-and-NBA logos engraved. A second gold metal-plate on the trunk’s front right-side allows for the names of each player to be engraved.

Each bottle followed suit with the premium-trunk, finished with black-matt to create a striking presentation. The bottle featured black-varnish lines conveying the basketball’s lines.
The use of gold on all other graphical elements enhances the premium look-and-feel of the design while creating strong contrast.
Overall, the design is elegant-and-premium, reinforced by exceptional execution and the use of premium materials, making a worthy tribute to legends.
Structural Design
Packagings
Collateral
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