NEKTAR
Brand Creation
We partnered with Whiskies du Monde to create a new premium "rhums arrangés » brand for the French market. Nektar stands out with its artistic approach, vibrant packaging, and distinctive identity, offering a fresh and bold flavor experience in a rapidly growing category.
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NEKTAR
Brand Creation
We partnered with Whiskies du Monde to embark on a tasty adventure: to create a new premium "rhums arrangés » brand for the French market.
In this rapidly growing category, where brand awareness is still low and visual uniformity is prevalent, the new line aims to offer a bold yet fresh perspective. By combining craftsmanship with contemporary visual elements, the brand presents a multitude of delicious expressions standing out on shelves.
The journey began with the brand name exploration, leading to the selection of "Nektar." This name immediately evokes the essence and quality of the product, as it conveys the rums' sweet, fruity, and qualitative nature. The playful addition of the letter "K" adds a touch of playfulness to the brand, helping it to be easily remembered.
Once the name was secured, we meticulously crafted an artistic visual identity and packaging design.
The brand's graphical expression showcases abstract and vibrant illustrations that emotionally resonate with each flavour profile. This poetical approach creates a sense of collection for consumers and has a strong shelf impact. To further enhance its visibility, the brand wordmark stands out with hot foil printing on top of a coloured squared label. Adding a tactile and refined touch, a blind embossed pattern was carefully designed.
Overall, the collaboration with Whiskies du Monde aimed to position Nektar as a modern and vibrant challenger. The range provides exceptional flavour experiences and captivates consumers with its beautifully crafted packaging and meticulous attention to detail. A true delight for both the eyes and the palate!
Brand Creation
We partnered with Whiskies du Monde to embark on a tasty adventure: to create a new premium "rhums arrangés » brand for the French market.
In this rapidly growing category, where brand awareness is still low and visual uniformity is prevalent, the new line aims to offer a bold yet fresh perspective. By combining craftsmanship with contemporary visual elements, the brand presents a multitude of delicious expressions standing out on shelves.
The journey began with the brand name exploration, leading to the selection of "Nektar." This name immediately evokes the essence and quality of the product, as it conveys the rums' sweet, fruity, and qualitative nature. The playful addition of the letter "K" adds a touch of playfulness to the brand, helping it to be easily remembered.
Once the name was secured, we meticulously crafted an artistic visual identity and packaging design.
The brand's graphical expression showcases abstract and vibrant illustrations that emotionally resonate with each flavour profile. This poetical approach creates a sense of collection for consumers and has a strong shelf impact. To further enhance its visibility, the brand wordmark stands out with hot foil printing on top of a coloured squared label. Adding a tactile and refined touch, a blind embossed pattern was carefully designed.
Overall, the collaboration with Whiskies du Monde aimed to position Nektar as a modern and vibrant challenger. The range provides exceptional flavour experiences and captivates consumers with its beautifully crafted packaging and meticulous attention to detail. A true delight for both the eyes and the palate!
Storytelling
Naming
Brand Identity
Packaging
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«We were delighted to collaborate with Appartement 103 on this new brand creation! The team was attentive to our desires and successfully met the challenge of modernizing the category of "rhums arrangés". Since its launch, we have received very positive feedback, which is already capturing the attention of wine merchants!»
Carla Monti Coupé
Brand Manager Whiskies du Monde
Brand Manager Whiskies du Monde
