HENNESSY V.S.O.P
Artist edition
We were invited to join forces with Hennessy, the Word's best selling cognac, and CARNOVSKY, an Italian duo of artist based in Milan, to bring a new V.S.O.P Privilege Collection Series to life.
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HENNESSY V.S.O.P
Artist edition
We proudly worked alongside CARNOVSKY to translate their work onto a successful presentation across three main packaging offers. Having to combine our deep understanding of Hennessy's brand with the artist creative vision, the project required great synergy and teamwork, reinforcing the true meaning of co-creation.
The result of this collaboration is a unique and eye-catching presentation that will intrigue consumers to playfully dig deeper into the world of Hennessy.
Using "RGB" technologies, the artists have combined 17th century illustrations style, inspired from Hennessy's world and history, with a digital technique utilising the world's primary colours: red, green, and blue. It is from this abstract pattern composition that the whole experience began.
Using coloured filtered glasses or coloured lights, the consumers discover different hidden visuals and messages all around the box and the label; from the vines and the grapes, the use of water, the influence of the stars and sun. Through the artist vision, the consumers will discover how this mythical blend is created.
Artist edition
We proudly worked alongside CARNOVSKY to translate their work onto a successful presentation across three main packaging offers. Having to combine our deep understanding of Hennessy's brand with the artist creative vision, the project required great synergy and teamwork, reinforcing the true meaning of co-creation.
The result of this collaboration is a unique and eye-catching presentation that will intrigue consumers to playfully dig deeper into the world of Hennessy.
Using "RGB" technologies, the artists have combined 17th century illustrations style, inspired from Hennessy's world and history, with a digital technique utilising the world's primary colours: red, green, and blue. It is from this abstract pattern composition that the whole experience began.
Using coloured filtered glasses or coloured lights, the consumers discover different hidden visuals and messages all around the box and the label; from the vines and the grapes, the use of water, the influence of the stars and sun. Through the artist vision, the consumers will discover how this mythical blend is created.
Graphic design collaboration
Packaging
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“A committed, creative, flexible and motivated team to work with. It has been a true pleasure collaborating alongside Appartement 103 who always bring strong values to our projects.”
Camille de Dominicis - Brand Manager - Hennessy V.S.O.P
