LAURENT MIQUEL
Alaina brand redesign
The inspiration behind Alaina comes from the cherished moments of Mrs & Mr Miquel's daughter playing at the lake in this magical wine estate. From this family remembrance, we developed an elegant packaging navigating in between boldness and poetry.
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LAURENT MIQUEL
Alaina redesign
We teamed up with Laurent Miquel to redesign its wine, Alaina. The brand's previous presentation was tired and outdated, missing aspirational cues to connect with a new generation of wine drinkers. Standing for the Miquel's daughter's name, Alaina's story became the start of a whole new brand inspiration and packaging design imagined by our team.
Enjoying the breeze from the wildflower's fields, listening to the cicada's singing and skipping stones across the lake, Alaina loves playing in this magical wine estate. Its poetical imagery that we portrayed on our label through the hot foil water ring with micro-texture for enhanced tactile experience. The oak leaf has been kept from the previous design, giving to the overall presentation a magical-realism atmosphere that epitomises the south of France.
Alaina redesign
We teamed up with Laurent Miquel to redesign its wine, Alaina. The brand's previous presentation was tired and outdated, missing aspirational cues to connect with a new generation of wine drinkers. Standing for the Miquel's daughter's name, Alaina's story became the start of a whole new brand inspiration and packaging design imagined by our team.
Enjoying the breeze from the wildflower's fields, listening to the cicada's singing and skipping stones across the lake, Alaina loves playing in this magical wine estate. Its poetical imagery that we portrayed on our label through the hot foil water ring with micro-texture for enhanced tactile experience. The oak leaf has been kept from the previous design, giving to the overall presentation a magical-realism atmosphere that epitomises the south of France.
Brand identity
Packaging
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“Appartment 103 did a great job of interpreting the brief and providing a couple of different options which really got us excited. They are great at coming up with totally new ideas or just freshening up an existing design. We would recommend their services and hope to collaborate again soon.”
Neasa Miquel - Owner - Laurent Miquel wine
