YVES-SAINT-LAURENT
Mon paris box
Elevating the perception of a flagship product with a prestige coffret requires technical expertise and a strong understanding of the luxury codes. The multiple facets of the "Mon Paris" bottle were the inspiration to develop an elegant box with a unique character.
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YVES-SAINT-LAURENT
Mon paris box
To elevate the image of Yves St Laurent's flagship perfume 'Mon Paris', we designed this special limited release "coffret prestige" that also serves as a glorifier highlighting the products inside.
From the brand's distinctive visual elements, we designed a surprising secondary packaging with bent carton, taking inspiration by the multiples facets of the bottle's contour.
In contrast with its bold shape, the creative team chose a minimalist graphic design direction, which ultimately highlights YSL's bow-tie, materials finishing details and gold plate with its illustrious embossed "Cassandre". The slightly iridescent folded paper and its textile inspired embossed pattern are emphasising the Haute Couture codes of YSL's brand essence.
Let yourself be carried away by the vertigo of an intense love story with Mon Paris, seize the moment!
Mon paris box
To elevate the image of Yves St Laurent's flagship perfume 'Mon Paris', we designed this special limited release "coffret prestige" that also serves as a glorifier highlighting the products inside.
From the brand's distinctive visual elements, we designed a surprising secondary packaging with bent carton, taking inspiration by the multiples facets of the bottle's contour.
In contrast with its bold shape, the creative team chose a minimalist graphic design direction, which ultimately highlights YSL's bow-tie, materials finishing details and gold plate with its illustrious embossed "Cassandre". The slightly iridescent folded paper and its textile inspired embossed pattern are emphasising the Haute Couture codes of YSL's brand essence.
Let yourself be carried away by the vertigo of an intense love story with Mon Paris, seize the moment!
Structural design
Graphic design
Packaging
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