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We are Appartement 103.
A branding & packaging design agency
driven by a blend of enthusiasm, creativity
and a strong sense of responsibility.
We are Appartement 103.
A branding & packaging design agency driven by a blend of enthusiasm, creativity and a strong sense of responsibility.

WE CALL IT
COMMITTED DESIGN

WE CALL IT
COMMITTED DESIGN

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BIG KAHUNA GIN

Brand creation
Aloha ! Big Kahuna, a new pineapple-infused gin brand conveying the Hawaiian spirit ! Through an innovative bottle structure, we designed a bold identity that makes waves !
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BIG KAHUNA GIN
Brand creation


Perola Spirits approached us to develop a new pineapple-infused gin brand from scratch - Big Kahuna - conveying the aloha spirit.
The deliverables included bespoke structural bottle and closure design, visual identity and shipping-boxes' graphic design.

The Hawaiian spirit and pineapple flavours directly transport consumers to a laidback and playful state of mind. The juice itself offers a distinctive pineapple flavour as part of an overall taste profile of a light, refreshing, fruity gin perfectly crafted for mixing.
Adding premiumness and innovation, we had all keys to building a confident gin brand ready to compete internationally.

The bottle structure was a technical design challenge using a new blowing technology. In fact, while the juice goes down, the bottle reveals an embossed inner pattern. This innovation, giving life to the bottle, has been achieved by building the embossed glass pattern inside the bottle and not outside as we usually know it.
Complimented by a bespoke laser engraved closure, the overall shape convey the pineapple fruit with modernity and a playful look and feel.

The label's graphic design perfectly plays its role, injecting boldness with a strong colourway.
Embossed finishing and spot varnishes add refinement to the overall presentation.
Brand identity
Structural design
Packaging
Collateral
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"The BK project has been the most significant brand creation endeavor for Perola thus far, and we couldn't be more pleased with the results. We are grateful for their exceptional work and unwavering dedication to the success of this project."
Arno Schmid-Egger - Managing Director - Perola