ARTERRA
New brand development
Felix and Lucie' is a playful and elegant French wine designed for Arterra Wines, exclusively for the Canadian market. From a captivating name and (love) story that would resonate across the packaging, we expressed the French "Joie de Vivre" territory flawlessly.
The detailed heart-shaped padlock embodies the eternal love between Felix and Lucie and the spirit of the French "Joie de Vivre".
The detailed heart-shaped padlock embodies the eternal love between Felix and Lucie and the spirit of the French "Joie de Vivre".
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ARTERRA
New brand development
Arterra Wines Canada, formerly Constellation Brands, approached us to develop their new brand 'Felix & Lucie'. An engaging new wine that aims to reinvigorate the French wine segment in the Canadian market, breaking away from the typical French design cues through a more innovative and playful positioning.
With the challenge to build this brand from scratch, our role started by generating bold and inspiring naming solutions with its associated storytelling, conveying aspirational design labels under the spirit of the French "Joie de vivre" (Joy of Living).
From its Latin etymology meaning "joy & light", Felix & Lucie have their romance locked up! A rendezvous in the City of Light, a moment in time captured in a glass, a lifetime of adventures.
It's all about a love story celebrated with poetry through the bold hot foiled heart-shaped padlock, serving as an impactful focal point on shelf.
The scratched Félix & Lucie typeface reinforces the concept of a treasured romance engraved forever, contrasted with a subtle texturised paper, adding refinement and elegance to the overall presentation.
Enjoy a taste of France in every sip!
New brand development
Arterra Wines Canada, formerly Constellation Brands, approached us to develop their new brand 'Felix & Lucie'. An engaging new wine that aims to reinvigorate the French wine segment in the Canadian market, breaking away from the typical French design cues through a more innovative and playful positioning.
With the challenge to build this brand from scratch, our role started by generating bold and inspiring naming solutions with its associated storytelling, conveying aspirational design labels under the spirit of the French "Joie de vivre" (Joy of Living).
From its Latin etymology meaning "joy & light", Felix & Lucie have their romance locked up! A rendezvous in the City of Light, a moment in time captured in a glass, a lifetime of adventures.
It's all about a love story celebrated with poetry through the bold hot foiled heart-shaped padlock, serving as an impactful focal point on shelf.
The scratched Félix & Lucie typeface reinforces the concept of a treasured romance engraved forever, contrasted with a subtle texturised paper, adding refinement and elegance to the overall presentation.
Enjoy a taste of France in every sip!
Brand Strategy
Structural Design
Brand identity
Packaging
Collateral
Digital
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