CIHUATÁN
Nikté limited editon
Cihuatan Nikté is a limited edition inspired by Kay Nikté, the Mayan Festival of Flowers; sharing this rich heritage from El Salvador with artistry. The project consisted of developing a striking limited edition, with the ultimate goal to make the world discover a reasonably unknown country, although producing some of the most refined rums in the world.
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CIHUATÁN
Limited editon
Cihuatán are crafted rums from El Salvador. The Cihuatán Valley's closely guarded secrets and legends are the inspiration behind Cihuatán Rum. In the Nahuat dialect, "Cihuatán" means "the land beside the sleeping woman". The legend says that a Goddess came to Cihuatán many centuries ago and bestowed this land with riches and fertility. Under her grace, Cihuatán has blossomed into fertile sugarcane fields and the purest water, ingredients used to craft this rum.
With the Mayan heritage concept defined, our team took a deeper inspiration from the mystique of Kay Nikté, the Mayan festival of flowers. It involves an enchanting ceremony held beneath the moonlight where the Mayans would offer a sea of sacred petals to Ix-Chel, referred to as the goddess of the moon and goddess of fertility.
Our client commitment to share his love for his sacred land's with the world was a powerful source of inspiration.
From such a rich story, we designed a romantic offer that would introduce consumers around the world with this mystical and beautiful Mayan's story, in a captivating way.
The label combines together sophisticated printing techniques, such as transparent hot foils, gold foils, thin embossings and debossing details. To add an extra touch of craft and premium appeal, the wooden cap was laser engraved with all key attributes that make this limited edition so desirable.
Limited editon
Cihuatán are crafted rums from El Salvador. The Cihuatán Valley's closely guarded secrets and legends are the inspiration behind Cihuatán Rum. In the Nahuat dialect, "Cihuatán" means "the land beside the sleeping woman". The legend says that a Goddess came to Cihuatán many centuries ago and bestowed this land with riches and fertility. Under her grace, Cihuatán has blossomed into fertile sugarcane fields and the purest water, ingredients used to craft this rum.
With the Mayan heritage concept defined, our team took a deeper inspiration from the mystique of Kay Nikté, the Mayan festival of flowers. It involves an enchanting ceremony held beneath the moonlight where the Mayans would offer a sea of sacred petals to Ix-Chel, referred to as the goddess of the moon and goddess of fertility.
Our client commitment to share his love for his sacred land's with the world was a powerful source of inspiration.
From such a rich story, we designed a romantic offer that would introduce consumers around the world with this mystical and beautiful Mayan's story, in a captivating way.
The label combines together sophisticated printing techniques, such as transparent hot foils, gold foils, thin embossings and debossing details. To add an extra touch of craft and premium appeal, the wooden cap was laser engraved with all key attributes that make this limited edition so desirable.
Brand identity
Packaging
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“Appartement 103's team has gone above and beyond to get to know Cihuatán´s DNA, strategic goals and the stories of our land and translated those into packaging and marketing assets that are not only visually striking, but also will help Cihuatán accomplish commercial and other strategic goals. Along the entire scope of the project, we have considered Appartement 103 to be a true ally and we are thrilled with the end result.”
Eugenia Ramirez - Marketing Manager - Licorera Cihuatan
