LANCÔME
The art of gifting
The art of gifting by Lancôme, or how to create a luxury consumer experience committed to sensuality and femininity. The design process resulted in a new global visual identity and rituals in-stores, reinforcing Lancôme desirability.
Read the full story
LANCÔME
The art of gifting
Selected by the prestigious Parisian house, our team was asked to rethink its institutional gifting offer and visual identity through the development of a new luxury ritual that would embrace the art of gifting by Lancôme.
We brought to life the historical know-how of the house into the core of our thinking process, spreading the brand values to enhance woman natural beauty.
With elegance, all gift pieces feature a foil silver plate, which reinforces the brand's logo, capturing light and creating contrast. This focal point elevates the distinction and confidence of Lancome's brand while paying tribute to the historical address of the house on 29 Faubourg Saint-Honoré in Paris.
To elevate its sophistication and luxury feel, the timeless Lancome's rose is brought to life by a delicate blind embossing technique, awakening the tactile senses against the carefully chosen cottony paper. Lastly, the fuchsia notes contrast with the minimalist expression of the set, adding a special touch of joy and freshness, reminding us how "Life is beautiful in Lancôme".
The art of gifting
Selected by the prestigious Parisian house, our team was asked to rethink its institutional gifting offer and visual identity through the development of a new luxury ritual that would embrace the art of gifting by Lancôme.
We brought to life the historical know-how of the house into the core of our thinking process, spreading the brand values to enhance woman natural beauty.
With elegance, all gift pieces feature a foil silver plate, which reinforces the brand's logo, capturing light and creating contrast. This focal point elevates the distinction and confidence of Lancome's brand while paying tribute to the historical address of the house on 29 Faubourg Saint-Honoré in Paris.
To elevate its sophistication and luxury feel, the timeless Lancome's rose is brought to life by a delicate blind embossing technique, awakening the tactile senses against the carefully chosen cottony paper. Lastly, the fuchsia notes contrast with the minimalist expression of the set, adding a special touch of joy and freshness, reminding us how "Life is beautiful in Lancôme".
Brand identity
Graphic design
Collaterals
Close the full story
