YVES-SAINT-LAURENT
End-of-year edition
Get dressed up for Christmas eve. YSL challenged us to dress their flagship perfumes appropriately, designing elegant gift boxes that would enhance the brand's visibility on shelves during such an overcrowded period.
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YVES-SAINT-LAURENT
End-of-year edition
Yves Saint Laurent approached us to create their latest Christmas gift box edition, an offer that would highlight the brand's rock spirit with a festive, yet glamorous look and feel.
The end of year festivity is an excellent opportunity for brands to gain visibility, seduce new consumers and boost sales. To stand out from the crowd during an extremely competitive time of the year, our main task was to create an eye-catching offer, easily adaptable to every product of the range, ensuring coherence, consistency and shelf impact.
Appartement 103 inspired from the Haute Couture codes to depict YSL's brand essence, developing a fresh design with playful use of textures, making the tactile experience the forefront of the presentation. Inspired by Yves Saint Laurent himself and his signature creation of women bow-tie, we reinterpreted the concept adding elegance to the wrapping and gifting experience, while making a tribute to its founder.
The simplicity of the designs gave us the freedom to use strong glittery textures, bright glossy tones and bold blind embossed patterns, as an invitation to immerse consumers into celebrating a glamorous Christmas.
More than creating an impactful offer, we wanted to offer the consumer a desirable experience by capturing the art of gifting from YSL.
End-of-year edition
Yves Saint Laurent approached us to create their latest Christmas gift box edition, an offer that would highlight the brand's rock spirit with a festive, yet glamorous look and feel.
The end of year festivity is an excellent opportunity for brands to gain visibility, seduce new consumers and boost sales. To stand out from the crowd during an extremely competitive time of the year, our main task was to create an eye-catching offer, easily adaptable to every product of the range, ensuring coherence, consistency and shelf impact.
Appartement 103 inspired from the Haute Couture codes to depict YSL's brand essence, developing a fresh design with playful use of textures, making the tactile experience the forefront of the presentation. Inspired by Yves Saint Laurent himself and his signature creation of women bow-tie, we reinterpreted the concept adding elegance to the wrapping and gifting experience, while making a tribute to its founder.
The simplicity of the designs gave us the freedom to use strong glittery textures, bright glossy tones and bold blind embossed patterns, as an invitation to immerse consumers into celebrating a glamorous Christmas.
More than creating an impactful offer, we wanted to offer the consumer a desirable experience by capturing the art of gifting from YSL.
Structural design
Graphic Design
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