ZAMORA COMPANY
New brand development
Part of the traditional Spanish group Zamora International, Lalomba is a new winery combining excellence, contemporaneity and innovation. We built up an inspiring brand from scratch, inviting consumers to reconnect themselves to elementary sensations with refinement.
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ZAMORA COMPANY
New brand development
Lalomba, derived from the Spanish La Loma (the slope), is strongly linked to its terroir and natural elements. Located in the Rioja Baja region in Spain, in an extraordinary landscape between the valley and the mountains, the vineyards culminate at 720m.
Our team had the honour to visit the brand new winery and vineyards to understand from its heart what the foundations of such a project were.
We discovered a world full of elegance and allure, which we translated through a brand platform that would provide consumers and visitors with a remarkable and fulfilling experience. An invitation to reconnect oneself to finally finding beauty, inspiration and grace. A new way to approach life, to see its environment and to understand people.
From this vision, we developed a new structural bottle, labels, secondary and tertiary packaging design, highlighting the new brand platform.
The bottle features a dynamic diagonal line that reflects the sense of escapism and vision. It also directly reflects the slopes that offer so much to the end product, the wines themselves.
The use of concrete textures refers to the wine tanks which are used, conveying a deep natural feeling and minerality to the presentation.
Finally, the touch of metallic desaturated tones of colours gives this sense of refinement.
A full luxury brand experience that becomes a state of mind beyond the wines.
New brand development
Lalomba, derived from the Spanish La Loma (the slope), is strongly linked to its terroir and natural elements. Located in the Rioja Baja region in Spain, in an extraordinary landscape between the valley and the mountains, the vineyards culminate at 720m.
Our team had the honour to visit the brand new winery and vineyards to understand from its heart what the foundations of such a project were.
We discovered a world full of elegance and allure, which we translated through a brand platform that would provide consumers and visitors with a remarkable and fulfilling experience. An invitation to reconnect oneself to finally finding beauty, inspiration and grace. A new way to approach life, to see its environment and to understand people.
From this vision, we developed a new structural bottle, labels, secondary and tertiary packaging design, highlighting the new brand platform.
The bottle features a dynamic diagonal line that reflects the sense of escapism and vision. It also directly reflects the slopes that offer so much to the end product, the wines themselves.
The use of concrete textures refers to the wine tanks which are used, conveying a deep natural feeling and minerality to the presentation.
Finally, the touch of metallic desaturated tones of colours gives this sense of refinement.
A full luxury brand experience that becomes a state of mind beyond the wines.
Brand strategy
Structural design
Brand identity
Packaging
Collateral
Close the full story
“Appartement 103 pairing was perfect for Lalomba wines. Lalomba is a super premium wine brand project and the creative team accomplished a complex and deep 360º brand strategy from scratch. They have the ability to make decisions and originate ideas from its concept to successful packaging implementation.”
Alberto Saldón Maté - Director - Lalomba
